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Green roofs, also known as eco-roofs or vegetative roofs, are increasingly common. They are known as a great way to make a bleak space aesthetically pleasing, increasing property demand and value. However, there are other benefits that come from the implementation of green roofs.
The potentially largest impact that green roofs have is on stormwater management. Continued expansion of urban development throughout the world results in increased amounts of impervious surfaces. These impervious surfaces decrease both infiltration and evaporative water loss from soils and plant surfaces due to the removal of native vegetation and natural ecosystems. In addition, pollutants deposited on these surfaces are transported into our surface waters; further degrading water quality and surrounding natural habitats. Columbia Green’s products help filter and clean the water as it makes its way to aquatic environments while also creating more energy efficient and sustainable buildings.
Green buildings and green roofs are increasingly being looked at as ways to mitigate the threats and concerns surrounding climate change, water quality and the expanding gap that exists in energy supply and demand. The application of a green roof can help to reduce energy costs related to heating and cooling through their insulating effects, providing the building owner with year round energy savings. Green roofs that are combined with solar panels have also been shown to produce even greater energy benefits due to increased panel efficacy that help contribute to lower a building’s overall energy consumption and environmental footprint.
The concept of urban heat island effect is gaining more attention throughout the U.S. and as a result there is more pressure to more directly address this issue and mitigate its effects. Generally, urban heat island describes a buildup of atmospheric gases, usually in a metropolitan area, that is hotter than the surrounding rural areas. This occurrence can affect communities and cities by increasing energy demands in summer months: increasing air conditioning costs, and heightening the occurrence of heat-related illness and fatalities. Green roofs can play an integral role in mitigating those negative effects through the ability to lessen the amount of gases that warm the atmosphere and therefore cool the surrounding environment.
Developers and design professionals are also increasingly looking to green roofs for the benefits they provide as a way to create more sustainable green buildings, with lower carbon footprints and a greater ability to manage stormwater runoff. These benefits also extend to the building owner through increased building aesthetics and a potentially higher LEED Certification rating. The application of a green roof helps to contribute from 6 to 14 LEED points for sustainable building structures, while buildings with white membranes alone, qualify for only 1 to 2 LEED points.
Buildings with green roofs also help to extend the life of the roofing membrane; up to 2 times in many cases. This lowers replacement and repair cost to a building owner, thus reducing direct capital investments.
The green roof industry is continually growing and further benefits continue to develop as groups within the green building community push the envelope as to what this technology can provide. Green roofs are also seeing support from governments across the globe. Governments worldwide have begun to adopt strategies of incentivizing green initiatives and enforcing minimum standards that support the development of green buildings. Some incentives available for installing a green roof system include: tax incentives, zoning expansions and direct public utility rebates/monthly billing reductions.
Vanessa has a dynamic 9-year global career reflecting optimal performance in the public and private sector in the area of business development, marketing and sales. Vanessa has served in numerous executive positions in business development roles, where she has managed rapid growth; both domestically and internationally. She has been responsible for triple digit increase within the companies she has worked for where she has played a leading role in the sales groups.
Vanessa is currently President & CEO of Columbia Green, whose core technologies in eco-roofs are based on sustainable functions that help manage the quality and quantity of storm water, energy use, as well as air and water pollution. Vanessa purchased the company along with local investors in 2009 and Columbia Green is currently experiencing significant growth under her leadership.
Ms. Keitges graduated from Oregon State University earning a B.A. in Philosophy. Her personal interests include: riding horses, traveling and meeting new people. She has an affinity toward kids and animals and sits on the Oregon Zoo Wild Life Board. Her true passion is helping others within her community.
Vanessa Keitges is President and CEO of Columbia Green Technologies, whose core technologies in green roofs are based on sustainable functions that help manage the quality and quantity of storm water, energy use, as well as air and water pollution. Vanessa purchased the company along with local investors in 2009 and Columbia Green is currently experiencing significant growth under her leadership. She has a dynamic 9-year global career reflecting optimal performance in the public and private sector in the area of business development, marketing and sales. Vanessa has served in numerous executive positions in business development roles, where she has managed rapid growth; both domestically and internationally. She has been responsible for triple digit increase within the companies she has worked for where she has played a leading role in the sales groups. Vanessa graduated from Oregon State University earning a B.A. in Philosophy. Her personal interests include: riding horses, traveling and meeting new people. She has an affinity toward kids and animals and sits on the Oregon Zoo Wild Life Board. Vanessa’s true passion is helping others within her community. Vanessa was a speaker at SXSW, nominated as top “40 under 40″ executives in Oregon and mentioned as a top woman in technology to invest in 2012 by Forbes eblog.
Greg Love joined Columbia Green in 2010 to assist in the rapid growth and expansion of the firm. As COO, he is responsible for scaling the sales channels, operations, finance and marketing along with assisting the rest the CG team.
Greg has over 25 years of experience in leading and growing both private and public high-tech manufacturing companies. Under his leadership and direction these various companies have significantly increased profits and sales. He has done this by implementing various sales and marketing programs and processes. He also developed and hired both executive and mid-management teams along with streamlining their manufacturing processes. To fuel this growth, Greg has raised over $100 million in private funding with both venture and PE firms. Greg’s Northwest experience includes companies such as Micro Power, FLIR and Microscan.
Mr. Love earned both a MBA and a Bachelor’s of Science in engineering from Drexel University. Mr. Love is also currently working with a number of early and later stage companies acting as a mentor for the founding CEO.
Kevin brings multi-disciplinary teams together to successfully implement eco-roofs on a national level. His understanding of the ROI for building owners with regards to using green roofs for stormwater management, site conditions for different systems and extensive plant knowledge, provides superior value to our clients by ensuring quality project selection, delivery and installation of eco-roofs.
He is here to help guide and build relationships with Owners, Developers, Architects, Landscape Architects, General Contractors, Roofing Companies and Installers. Kevin is experienced in completing bid substitution forms and presenting them to architects in a professional manner.
Kevin is a graduate of Virginia Polytechnic Institute and holds a B.S in Horticulture, with a concentration in Business Management. Kevin also sits on the GRIT (Green Roof Information Think-tank) business development sub-committee, which helps to advance sustainability practices and technology of eco-roofs. His professional and educational background makes him a strong addition to the Columbia Green Technologies team.
Brittany Reichard joined Columbia Green in 2011 as a key player in the Sales and Marketing Department. Her career objective was to work at a firm that promotes sustainable and ecological practices. Prior to working with Columbia Green, Brittany served in sales and marketing roles for various Business to Customer organizations. She held a leadership role as a Resident Advisor for three years at Linfield College, facilitating student growth and developing a community to support a positive living-learning environment.
For Columbia Green, Brittany provides assistance in the various stages of project commencement and development by compiling project information and tracking progress and follow-up with clients. Her responsibilities include investigating future marketing programs and opportunities while developing current relationships within the customer base. Brittany is also responsible for the set-up and implementation of various national marketing programs, that include seminars and off site training.
She is an avid hiker and enjoys being outdoors, traveling and working with animals. One of her greatest experiences includes the opportunity to participate in a foreign study program in Australia that focused on Aboriginal and Environmental Economics. Brittany earned a Bachelor of Science degree in Environmental Studies with a Science Focus in Biology from Linfield College.
Susan Reynoldson is the Controller at Columbia Green and brings years of valuable experience in business and finance, including financial reporting, financial and operational auditing, establishing financial models, projecting and monitoring revenues and costs, and establishing accounting policies and procedures in accordance with GAAP.
She began her career as an auditor for Price Waterhouse in San Francisco and has since held audit and finance positions with Neiman Marcus Group and American College Testing, Inc. Most recently she has been an accounting consultant in the Portland area, helping venture-capital backed companies such as Urban Airship and Janrain. Susan obtained CPA certification and earned a Bachelor’s of Business Administration from the University of Iowa, where she majored in accounting and graduated with High Distinction.
Sara Tabacchi is the Director of National Sales for Columbia Green. She is responsible for driving national expansion of our green roof goods and services and manages the support of our partners’ regional reps. Sara comes to Columbia Green with more than 10 years of experience in construction sales and has a strong history of driving record revenue and profits at companies such as G.E. and Grainger. Sara holds a Bachelor of Science from Miami University in Oxford, OH.
Robert Littleton brings more than ten years of green roof industry experience to Columbia Green. In his previous position as principal at a green roof installation firm, Robert oversaw estimating and project management, and has a proven track record of successful installations. His extensive hands-on experience enables him to help our customers from the design phase, all the way through the construction process.
Robert holds a B.S. in Horticulture from the University of Tennessee.
As Marketing Director for Columbia Green Technologies, Robin leads the development of strategies for market expansion, brand awareness and lead generation. She brings ten years of proven success in business-to-business marketing in highly complex and technical fields, with an emphasis in the clean energy sector. Robin is skilled in cultivating effective business relationships with customers and colleagues and communicating clear value propositions via many channels; written, spoken and web based. She has presented at many high-profile conferences and authored numerous articles in magazines and trade journals.
She earned a Ph.D. from the University of Texas at Austin for her work in fuel cells for distributed energy generation, and she holds a B.S. from Columbia University.
Elaine brings over nine years of experience in the field of landscape architecture to Columbia Green Technologies. As a designer and project manager, she has been actively engaged in all aspects of project development and implementation, from initial concept design through construction documentation and observation. She has worked on award-winning projects featuring green roofs and living walls. Elaine enjoys collaborating with multi-disciplinary teams to create sustainable, functional and beautiful landscapes, and she looks forward to bringing this diverse skill-set to the rapidly growing eco-technology sector.
Elaine originally hails from Texas where she received a BA in economics from Trinity University. In 2004 she earned her Masters in Landscape Architecture from Harvard’s Graduate School of Design. She is a registered Landscape Architect in the State of Oregon. In her spare time, Elaine enjoys gardening and exploring the beautiful Pacific Northwest with her family.
Jordan is a junior at Evergreen State College, currently working towards a Bachelor’s of Science degree with an emphasis on environmental studies. Her goal after graduation is to take the knowledge she has gained and apply this to sustainable architecture. In the winter/spring of 2014, she intends on taking a trip to Peru where she will continue her indigenous building studies as well as studying the surrounding environment.
She has had the privilege of growing up in the gorge, Goldendale, WA. Jordan enjoys all outdoor activities, music, dance and crafts such as jewelry beadwork. She appreciates all forms of art.
Kevin Stasi brings over 20 years of sales management experience in the building products industry, many with green technologies. As Regional Sales Manager for the Northeast territory, Kevin’s focus will be on growing relationships with architects, developers, contractors, and our roofing partners to drive green roof specifications for stormwater management and to ensure successful project installations. Kevin holds a BA in Psychology from Temple University.
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